PLEASE NOTE: This Privacy Policy specifically applies to visitors, blog subscribers or customers browsing our website ( If you are a user of the Princh products (web app, iOS, Android, Princh Cloud Printer or Princh Cloud Console) a different Privacy Policy applies to you. You can read our Privacy Policy for product users HERE.

As a visitor, blog subscriber or customer browsing our website, this privacy policy applies to you. We at Princh A/S act as the “data controller” of your personal data and we are committed to safeguarding the privacy of our website users. This website complies with the European General Data Protection Regulation for user privacy.

Read this Privacy Policy to learn more about the way we collect and how we use, transfer and store your information. If you are our customer, please also check the contract agreement for more details on how we process end-user data.

1. How to get in touch with us?

If you have any questions regarding this privacy policy and the way we enforce it, you may contact us in the following ways:

You may submit inquiries at or by submitting a form here. Drop by for a visit at our HQ (access address) in Aarhus, Denmark open Monday to Friday from 08:00 to 17.00 (CEST).

2. How and when do we collect information?

Princh collects your information in two possible ways: When you directly give it to us by filling in registration forms on the website or when we automatically collect it from other sources. From time to time we may obtain information about you from third-party sources, such as public databases, social media platforms, and our partners. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us.

  • You visit one or more pages on our website;

  • You subscribe to the blog newsletter;

  • You use the chat provided on our website;

  • You submit a form to access one of our resources;

  • You submit a form to get in touch with us;

  • You receive emails from us;

  • You receive calls from us;

  • You use social media channels to share our content.

3. What information do we collect?

Contact information

When you submit a form on our website, e.g. to subscribe to our newsletters, to contact us, or to submit an inquiry to us, basic personal details are collected such as your e-mail address, your name, company name, job title, phone number, preferred language, country, etc.

Behavioral information

When you visit our website, basic website behavioral data can be collected through cookies. The usage data may include your IP address, geographical location, browser type, and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency, and pattern of your service use.

Although the browsing cookies do not contain any personal information about you specifically, if you choose to fill out a form on our site then we will link your personal information to the browsing information associated with the cookies on your browser.

You can easily control and/or delete cookies as you wish from your browser – for details, see and our cookies statement. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

4. What is our legal basis for processing?

Basis 1: Legitimate interest

Processing your data is necessary for the purposes of our legitimate interests (only valid if they are not outweighed by your rights and interests) such as:

  • Delivering our Princh products and responding to your inquiries;

  • Developing and improving Princh products;

  • Determining whether our content is relevant to you;

  • Gaining insights from your behavior on our website;

  • Enabling us to enhance, customize or modify our services to you;

  • Enhancing data security.

Basis 2: Performance of a contract

Processing the data is necessary for the performance of a contract between the customer (public library, hotel, partner, etc.) and Princh or if it is a prerequisite for entering into a specific contract.

5. What do we use your information for?

  • To understand your needs and improve our products;

  • To research and develop new products;

  • To personalize the website and provide content and features that match your profile;

  • To help protect the safety of our website visitors;

  • To send you technical notices, updates, security alerts and other support and administrative messages;

  • To provide support services to our customers;

  • To send you relevant information about our products and offers and provide other news and information that you requested or that we think will be of interest to you;

  • To monitor and analyze your website usage, and activities in connection with our products.

6. Who has access to the data we have?

Princh does not sell, trade or transfer to outside parties any personally identifiable information. Still, we may release information when we believe it is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights.

To properly function as a company, Princh uses trusted third parties who assist us in operating our website, conducting our business, managing our contact base, communicating with you or offering our products to you. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged by a Data Processing Agreement to keep your information confidential. Examples of providers we use may include:

  • Unoeuro (owned by – our web hosting provider helps us provide you with all the information you need about our products;

  • HubSpot – helps us collect your inquiries and maintains our contact database to provide you with information about our products and offers that match your profile;

  • AddThis – helps us personalize your experience on the website and to offer you social media sharing options;

  • Plausible – allows us to get actionable data to analyze while respecting the users’ privacy.

If you are submitting your contact information from Australia or New Zealand, we may share your data with our contracted business partner, Intelligent RFID Solutions. We do this in order to be able to carry out the actions you have requested and to be able to provide you with the best possible experience in these countries.

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