How Princh Helped Us Turn an Appallingly Inefficient Process into an Efficient Self-Service Solution

Cherrill Print is a commercial printing company, now in its 50th year of trading, serving the general public and businesses in Croydon and the surrounding areas. We provide both offset lithographic and digital printing services in-house from our high street premises, consisting of four shop units and integrated factory space.

We cover most printing needs, from one-off printouts to 100,000 colour brochures and pretty much everything in between.

Before we introduced Princh, printing customer-supplied files was a painful and time-consuming operation.

We had no proper system in place and relied entirely on customers emailing files to us. In reality, what should have been a straightforward service often became unnecessarily complicated. Email addresses were typed incorrectly, files were still sitting in outboxes, attachments had been forgotten, or documents had simply never been sent.

As a result, our staff spent far too much time resolving issues that had nothing to do with printing itself.

To compensate for the time involved, we eventually introduced a minimum charge for the service. However, that created another challenge, as customers often questioned the cost, resulting in even more time spent explaining why the charge existed in the first place.

Since introducing Princh, the entire process has become dramatically simpler for both our customers and our staff.

Regular customers now walk in, scan the QR code, upload their documents and pay directly from their phones. In many cases, the entire process happens without any staff involvement. New customers can be guided through the process in just a few moments and even customers who are less comfortable with technology can usually be assisted far more quickly than under the old email-based system.

The improved workflow has significantly reduced the amount of administrative time spent handling small print jobs. At the same time, customers benefit from a faster, more convenient and more cost-effective service.

Customer feedback has been overwhelmingly positive. Users appreciate how easy it is to upload files, make payments and collect their prints without delays. Some regular customers even submit their print jobs before they arrive at the shop.

One of the biggest benefits of Princh has been the ability to redirect staff time towards more valuable activities.

Instead of chasing emails, locating attachments and troubleshooting customer print requests, we can now focus on larger and more profitable print projects that require our expertise and attention.

The result is happier customers, less stressed staff and a more efficient business overall.

Looking back, Princh has gone above and beyond our initial expectations.

The time it saves our staff, the time it saves our customers, the simple user interface, the flexible payment options and the speed of the entire process have all contributed to a significant improvement in efficiency.

What started as a solution to a frustrating operational problem has become a valuable part of our daily workflow and one of the most impactful efficiency improvements we have made in recent years.