Phone overuse. Social media addicts. Digital generation.
These are a few of the many stereotypes associated with being a Millennial. But perhaps they are just the most misunderstood generational group?
One of the things unnoticed about them is their voracious reading habits. It’s easy to think negatively when you see them engrossed by their phones, but chances are, they could be reading a book or online news.
The Expert Editor’s latest infographic has thrown up some surprising insights into the reading habits of Millennials.
According to studies, 92% of Millennials read to research something they like. In fact, Millennials read more than their parents or any other age groups.According to studies, 92% of Millennials read to research something they like. In fact, Millennials read more than their parents or any other age groups. Click To Tweet
Contrary to popular belief that they prefer eBooks, 72% of Millennials would rather read a printed book over a digital alternative. Not only that, but most of them also favor printed materials when it comes to their textbooks.
They may be the digital generation, but their love for a printed book is the same as that of the other age groups, if not higher.
In fact, the worldwide publishing industry isn’t as unhealthy as some people make out – it has been growing at 1% annually for the last 5 years.In fact, the worldwide publishing industry isn't as unhealthy as some people make out - it has been growing at 1% annually for the last 5 years. Click To Tweet
Interesting, isn’t it? Here are some other surprising things about the way Millennials read:
Millennials read an average of 5 books per year
They go to the library more than any other generation
They are much more likely to read news than to watch it.
But wait, there’s more! Check out this fun and infographic that outlines the reading habits of Millennials:
Hopefully, after reading this information new insights into the reading habits of millennials were discovered. The original post can be found here.
Make sure to also check out the post on reading habits from around the world, which also provides interesting information in an easy to read infographic.
Brendan Brown – Independent consultant for libraries.
Introduction text and blog coordination by Isabel Cabrera.